This is the digital-marketing category page.

MozCon 2017 review - Marketing (and Snacks)

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What is MozCon? A three-day conference with 27 lectures covering…
A Copywriter At Every Meeting

A Copywriter At Every Meeting

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A copywriter should be included at every marketing meeting.It’s…
Essential Analytics Tools for Small Businesses

Essential Analytics Tools for Small Businesses

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How do you track the progress of your digital marketing efforts?…
What Does it Mean To Be Data-Driven?

What is data driven marketing?

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If you’re at all involved with managing a website, my guess…
Your Website Needs Web Analytics

Your Website Needs Web Analytics

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Web analytics, properly collected and then analysed, provide…
What is a Content Strategist

What is a Content Strategist?

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I call myself a content strategist these days. What is a…
Edinburgh-Digitourism2015

Edinburgh Digital Tourism Conference 2015 (#digitourism2015) Recap

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I went along to the Edinburgh Digital Tourism Conference…