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Your Website Needs Web Analytics

The easiest way to implement custom event tracking on WordPress

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The benefit of using Wordpress as your CMS is that there’s…

Affiliate Summit West 2020, Las Vegas, USA

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Affiliate Summit West is a leading performance marketing…

Turing Festival, 2019, Edinburgh, UK

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A fixture of the Edinburgh tech calendar, I look forward…

Drift Hypergrowth 2019, London, UK

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I wasn’t quite sure what to expect from Hypergrowth, but…

UX Scotland 2018, Edinburgh, UK

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UX Scotland is a Scotland-based but internationally-focused…

MozCon 2017 review – Marketing (and Snacks)

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What is MozCon? A three-day conference with 27 lectures covering…
A Copywriter At Every Meeting

A Copywriter At Every Meeting

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A copywriter should be included at every marketing meeting.It’s…
Essential Analytics Tools for Small Businesses

Essential Analytics Tools for Small Businesses

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How do you track the progress of your digital marketing efforts?…
What Does it Mean To Be Data-Driven?

What is data driven marketing?

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If you’re at all involved with managing a website, my guess…
Your Website Needs Web Analytics

Your Website Needs Web Analytics

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Web analytics, properly collected and then analysed, provide…