- Like writing (Read posts on writing.)
- Am a Content Strategist at FULL Creative
- Have a History PhD (Read my thesis.)
- Am fascinated by how ideas spread; it’s how I got interested in copywriting and web analytics (Read posts on marketing.)
- Read plenty of books on Data Science, Business Storytelling, and Content Marketing (Read my book recommendations)
What I do:
I’m a Content Strategist. I help organisations create content that prompts user action and contributes to growth objectives. It’s about helping them be more strategic with their digital marketing efforts: blogging, social media, and paid search all have to be planned in tandem to work effectively.