Here is an excerpt from a Guardian article on the demise of HMV:
“a lot of the narrative has been dictated by music lovers, reminiscing over the old days of meeting friends in noisy stores, browsing vinyl records, and discovering new artists.”
The piece is primarily a lament over the dying pleasure of buying video games, music, and books on the high street, but the article struck me for another reason.
I wonder if training in academic history might not entice a marketing firm: Public Memory, Nostalgia. Could these be the concepts that get historians into the advertising world? Methods attained through historical study could certainly ‘add value’ in the marketing industry.