Becoming an Entrepreneurial Historian: A Creative Enlightenment


Last week I attended the first instalment of the ‘A Creative Enlightenment’ workshop. I was lucky enough to be offered a place on this programme and it’s been an incredibly inspiring experience (no, really – I don’t do hyperbole) and full of useful how-to advice.

What is ‘A Creative Enlightenment’ (ACE)?

ACE is an AHRC-funded programme to encourage entrepreneurial thinking among Arts & Humanities research students at Scottish universities. In short, it’s designed to promote consideration of ‘how to transform creativity into realistic career opportunities.’

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What can you do with a history degree?


Here is an excerpt from a Guardian article on the demise of HMV:

“a lot of the narrative has been dictated by music lovers, reminiscing over the old days of meeting friends in noisy stores, browsing vinyl records, and discovering new artists.”

via – HMV and retail nostalgia: it’s about games as well as records and books | Technology |

The piece is primarily a lament over the dying pleasure of buying video games, music, and books on the high street, but the article struck me for another reason.

I wonder if training in academic history might not entice a marketing firm: Public Memory, Nostalgia. Could these be the concepts that get historians into the advertising world? Methods attained through historical study could certainly ‘add value’ in the marketing industry.

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